‘Fashion Targets Breast Cancer is back for 2016, and here at River Island we’re extremely proud to support the campaign for another year and celebrate the 20th anniversary with a three-piece collection designed by Olivia Rubin’
I love fashion for a cause – and once again River Island have partnered with Fashion Targets Breast Cancer for their 20th anniversary and I was delighted when I was asked to style one of the tee’s designed by Olivia Rubin.
Emma Hodges, Fashion Targets Breast Cancer Campaign Manager, said:
“River Island has been an important player in helping Fashion Targets Breast
Cancer to become the powerful fashion movement it is today. We love that
Olivia Rubin is also on board this year and has created such striking designs for
our 20th anniversary collection, alongside the stylish 2016 reboot of the River
Island campaign bracelets. This month alone 1,000 women in the UK will die from
breast cancer – and more women are being diagnosed every day. This is why
we’re so grateful to partners like River Island who stand with us and galvanise
women across the country to ‘wear your support’ in the fight against breast
These limited edition t-shirts and bracelets launched yesterday across all UK
River Island stores and online, with 100% of the bracelet sales and 30% of the
t-shirt sales going to Breast Cancer Now.
What do you think of the outfit?! It was such a lovely day out; and just look at this gorgeous photo of Rupert!
Don’t forget to wear and share your support, by tweeting or ‘gramming your outfit snaps using #ImWearingRI and #WearYourSupport.
This post is in collaboration with River Island and FTBC – the RI items were gifted however this post is not sponsored.