Hi, I’m Becca

I’m a Southern California-based writer and communications strategist with a background in campaigns, crafting compelling narratives that lead to increased brand recognition, media coverage and audience engagement.

With an expertise in media, culture, and social impact, I help tell stories that deserve to be heard and shape how they’re told.

💬 Strategic Messaging: Crafting compelling press materials that tell it like it is and get your message heard — pitches, press releases, talking points, and op-eds. Whether it’s donor communications, conference speeches, or media interviews, my goal is to make every word land with power and clarity.

📢 Media Relations and Communications: Comprehensive media relations strategies that get you coverage where your audience is. I identify opportunities in the news cycle, pitch fresh angles, and develop creative plans to ensure your message breaks through.

📩 Email Strategy and Campaigns: Email campaigns that drive results—boosting donations, deepening engagement, and building trust with supporters. From strategic segmentation to compelling copy, I send newsletters, drip campaigns, and donor communications that support your goals.

📱Social Media Strategy and Digital Presence: From social media strategies to website updates, I help sharpen and amplify your digital presence. Whether it’s content calendars, social campaigns, creative assets, or engagement strategies, I make sure your message is clear, consistent and built to cut through the noise.

📈 Internal Systems and Communications: Building efficient systems and workflows so everything runs smoothly and nothing falls through the cracks. I handle internal comms plans, meeting coordination, project management and cross-team collaboration, keeping timelines on track and work moving forward.

🌴 Offline, you can find me in the ocean or taking long walks with my film camera — typically at the beach or a vintage market, with a coffee in hand.

If you’d like to work together or just say hello, drop me a line at becca@roserevolution.org.